Somebody walks to the store, and this is something you do on a daily basis. I know you don't have to work every day, lucky you, but when you do, it's a long day and it can be, you have a variety of things going on, and sometimes you probably have a ton of customers. Besides the obvious, money, what motivates you to sell to that person? Yeah, money is honestly so far down the freaking list. Maybe that's the prime move for a way in the background, but it's just two things. I think one, they're kind of hard to separate because you don't walk into here by accident. So, one is just wanting to bond with that person. I mean, just hey, and I'm not really an extrovert, and I'm not honestly that interested in the welfare of humanity in general, but people around here are, there're really few bad human beings, I think. So, it's just, I want to have a pleasant interaction, and the other thing that's really wound up in that is if you come into this store, really you have a problem, and I want to fix your problem. That's really the motivation that if it were primarily about the money or solely about the money, I think really, it's almost inevitable. I don't see a way around it where you start pushing people into machines that might not be the best machine for them, or what's going to really best for them, what's going to make them happiest. Every once in a while they make a decision that I don't think is the right, I go okay. There is saving that $30 today, but this is so much worth for them, but okay, their happiness in that moment, anyway, they walk out happy. My motivation it's not so much when they walk through the door, that's when I'm thinking, how do we solve this problem, and just being a pleasant how are you today kind of thing because sometimes it seems like the world is so crappy, at least right here we don't have to be part of that badness. When they walk out like the person today that had their little bulb on, I'm not sure if I mentioned, it was a bulb out. A very small bulb that they found on Amazon, I didn't help them at all. It's a five dollar bulb. I feel bad and I honestly do I wasn't happy when they walked out. Even if they had bought that bulb, and today was a really slow day that would've been a fraction of a nothing in terms of the results of the day. But the fact that they walked out and I did not help them is, honestly I'm going to sleep tonight, but it's why I am here and what I get satisfaction from is solving people's problems in a non messianic way. I really think that I am helping. Most people that come through that door are better off because I'm here then if we weren't here. When I say most, it's a huge percentage. It is a good thing for them that we are here, and that's really what motivates me. If you don't make money, we're not going to be here and so that's. Why should I buy from Allmakes rather than a super store? I would never ever, ever, ever phrase it like that, because it should be so evidently clear that in no way are we competing with them. So, to ask, why should I buy from Allmakes instead of one of the big boxes. If you actually go to and there's no way that I can say this over the phone, but if you go to the trouble of walking through here, if it's a bad day give me 10 minutes, sometimes I'm just not on my game, but if within 10 minutes, and hopefully within five minutes, it is not totally clear that you are going to buy something from here. It might not be that day and we might not know what machine it is yet, but then I am just failing on so many levels. Sometimes because I am 'in sales' you do have people that have a just innate seemingly hostility towards sales people and even though as you're not pitching them in any way, they feel like it almost seems that they feel if they buy this even though they came in saying I'm looking at sewing machines, but if they buy a sewing machine, they think they've lost. It's almost like they have that attitude that somehow trying to get one over on them. It's not common at all, it does happen where it just seems that there's some kind of weird personality clash kind of going on. If that ever does happen, if they ask me any question directly, I answer them directly and kind of just go into a total showing not telling, but I pretty much strictly don't give them any background, don't give them any sense of the knowledge or depth of my knowledge that I have in the industry or why they should buy this brand over another brand. I just tell them feature after feature answering any specific question they have until they realize at one or two things happen. It just doesn't change or sometimes the sales still happens most time it doesn't or eventually if they'll ask a question that is less direct and little more open-ended and once that happens, then it's a done deal, but it's hard to verbalize so generally. But if you come into the store within a few minutes it should be very clear to you why you are going to buy here and not from a big box that could be a lot of different reasons for a lot of different people but it should be clear. If it's not clear, I don't know why you would deal with bleachers traffic to get here.
