Acquisition, Retention, & Market Value

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4.3 (72 calificaciones)

  • 5 stars
    56,94 %
  • 4 stars
    27,77 %
  • 3 stars
    9,72 %
  • 2 stars
    1,38 %
  • 1 star
    4,16 %

De la lección

Managing Customer Equity: Linking Customer Analytics to Customer Value

This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

Impartido por:

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    David Schweidel

    Associate Professor of Marketing

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