How to compute a transition matrix in R (Recital 1)

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Destrezas que aprenderás

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

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4.5 (596 calificaciones)
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TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

De la lección
Module 4 : Customer lifetime value

Impartido por:

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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