Using the transition matrix to estimate how customers will evolve

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Destrezas que aprenderás

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management


4.5 (519 calificaciones)
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Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.


Mar 12, 2018

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

De la lección
Module 4 : Customer lifetime value

Impartido por:

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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