What is customer lifetime value and why it matters

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Destrezas que aprenderás

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reseñas

4.6 (661 calificaciones)
  • 5 stars
    65.35%
  • 4 stars
    27.83%
  • 3 stars
    5.14%
  • 2 stars
    0.90%
  • 1 star
    0.75%
TB
1 de dic. de 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK
7 de feb. de 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

De la lección
Module 4 : Customer lifetime value

Impartido por:

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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