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Course Overview

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Business of Games and Entrepreneurship

Universidad Estatal de Míchigan

4.4 (678 calificaciones) | 17K estudiantes inscritos

Curso 3 de 5 en Game Design and Development Programa Especializado

As well as a form of art and entertainment, games are about business. Whether you want to work at a game studio, start your own business or make games as a hobby, recognizing the dynamic landscape of the videogame industry is critical to finding your place. This course will introduce you to game production, project management, teamwork skills, and how to position your game ideas and yourself in the broader marketplace. By the end of the course, you will be able to develop an impactful portfolio of game work to get noticed and/or develop an effective business plan to bring your game to market.

Destrezas que aprenderás

Marketing Communications, Product Development, Planning, New Product Development, Entrepreneurship

Revisiones

4.4 (678 calificaciones)

5 stars
400 ratings
4 stars
173 ratings
3 stars
70 ratings
2 stars
26 ratings
1 star
9 ratings

LN

Aug 07, 2017

Very good course giving more than an overview of games development, which is what it takes to survive in this creative industry. Reality of games development.

SS

Mar 10, 2016

Great way to introduce the business of games. Gave me a very thorough understanding of the biggest questions one has about how money works in the industry.

De la lección

Show Me the Money!

The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.

Course Overview3:12

Impartido por:

Casey O'Donnell
Associate Professor

Transcripción

[MUSIC]

Welcome to the Business of Games and Entrepreneurship course here on Coursera.

As you know already, I'm Casey O'Donnell, one of the faculty for

Michigan State University.

That's part of the video game design and

development specialization here on Coursera.

I hope you're enjoying the course.

I want to talk a little bit about,

give you a sense of what this class is going to be about.

Because just like all the others, some of these classes are about making games,

and some of them are about the business of games or

the theory behind games or where gaming design comes from.

But mostly we're gonna talk about business and money.

So I want to say that this topic is near and dear to my heart.

So this is my book, Developer's Dilemma.

No, you don't have to buy it.

If you want to, that'd be great, but it's actually about the game industry because

the game industry is kind of an opaque thing.

Most people don't know how it works.

And I think it's really important to talk about how does it work,

how do you make it work?

If you're interested in making games for

a living, that's an important thing, even if it's just a hobby.

Knowing how it works will tell you about how people get

the things that they make out in the world.

What are you possible distribution platforms?

How are you gonna make this work for you?

So it's really important class.

I also think it's important to say that this isn't something that I just know

about in theory.

I co-founded a science learning game company, Cogent Education.

So these are issues that I've had to grapple with as a game designer,

as a game developer, and so I think it's important for you to understand them, too.

In part, it's because whether you're making a game for fun or

for business, these are things that you're going to encounter and

that you're gonna have to deal with.

So it's important to sort of address them head-on.

So to give you a sense of how we're gonna kinda sequence the things in this class,

the first thing we're gonna talk about is money, and how the game industry

is structured, and how it kinda works because, that's important.

We're gonna talk about legal issues that you face in game design and

game development.

We're going to talk about production.

What does that mean?

Production, project planning.

How you deal with people, and how you work with team

dynamics because if you are working with other people, that's gonna come up.

We're also going to talk about pitching.

How you pitch your game idea as well as how to get a job.

Because in some ways, that's not so much pitching a game, but

it's pitching you to another company.

We're gonna talk about what it takes to start a company.

So maybe you think you've got a great game idea.

And now is your chance to actually do that, start a company.

Well, we're gonna talk about that, we're gonna talk about how to build a portfolio.

Because if you're selling yourself, your portfolio is what you're selling, and

if you're selling a game, a business plan is how you're going to sell that thing.

So these are all important things, we're gonna talk about all of them.

Hope you're excited, I hope you've enjoyed the first two classes in the game design

and development specialization, if you haven't checked them out, please do.

We think we've got a lot of great information here that'll help

you understand games, game development, and game design.

Thanks, see you in the next clip.

[MUSIC]

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