12.6 The Future of Gamification -- part 2

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Del curso dictado por University of Pennsylvania

Gamification

calificaciones

University of Pennsylvania

Gamification

calificaciones

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

De la lección

Gamification in Perspective

There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation. The final lesson details gamification-related techniques that go beyond those covered throughout the course, and concludes with a look toward the future.

12.1 Beyond the Basics6:01

12.2 Inducement Prizes11:52

12.3 Virtual Economies10:46

12.4 Collective Action14:23

12.5 The Future of Gamification -- part 19:48

12.6 The Future of Gamification -- part 26:01

Conoce a los instructores

Kevin Werbach
Associate Professor
Legal Studies & Business Ethics

I hope you enjoyed the movie site.

But more importantly, I hope it got you thinking.

I hope it made you ask some questions about the nature of this process

of gamification, and stimulated you to envision where it might go.

In the very first unit of the class, I showed you a clip from Jesse Schell's DICE

speech, which was also a vision of the

future, in his case more optimistic, although somewhat sarcastic.

And both of them, I think, give you a picture of both the potential of

gamification and potentially really positive things that

it can do for business and for people.

But they also get you to think about the dark side.

And it's important to keep both in mind, but the

reason to do this is definitely not to scare you.

The reason to do it is to make you ask a set

of questions and to realize that as someone who now knows about

gamification, and who may be involved either directly or indirectly in deciding

how it gets implemented in different places, you can make some choices.

You can choose whether the gamification that you're doing is empowering.

It helps people.

It encourages them.

It helps them find real meaning, and makes their

jobs or their lives, or their customer experiences better.

Or it can be manipulative.

It can be something that takes advantage of

people, and can be counterproductive, or even dangerous.

You can also decide whether the

gamification that you're involved in is shallow,

just slapping badges and points and so forth on a process without really

thinking through the opportunities, or if it's deep and sophisticated, using all the

different techniques and the different learnings that

I've shared with you in this class.

You may remember, about halfway through I gave

you a chart showing two other different choices

that you have in gamfication: the more behavioral

approach versus the more cognitive or game-based approach.

These are not necessarily good and bad but they are also

a set of options that you have when doing any gamified system.

So all of these are forks in the road.

And I don't want to tell you exactly what to do, but I do want to

communicate to you and to leave you with the fact that the choice is up to you.

The future of gamification will be made by

all of you who've taken this course and people

who've taken other courses like it, and people

who've been involved in gamification projects on the ground.

Because gamification hasn't been around all that long

and there aren't that many people who have the

level of knowledge and expertise that you now have

from what we've done over the past six weeks.

Oh, one more thing, as you may recall, there was

a secret message that I said was running through the videos.

I explained the answer in one of my posts on the announcement

page, but for those of you who haven't seen it, here's the solution.

So, first let me tell you what the message was.

The message was in fact, For The Win.

And the way that you got it was by ignoring most

of the things that were changing in the background of the videos.

There was one thing that changed in every single video

segment, not counting the interviews, in what was behind me

on the bookcases something would shift a little bit in

each video, but most of that was just for fun.

What mattered for the secret message was that once in

every unit there would be one or two playing cards.

And if you looked at the numbers on those

playing cards, there's two of them here, and added

them up or took the number on one playing card, you got a number which was a code.

The code was a very simple code.

One for the letter A, two for the letter B, and so forth.

And if you followed that code all the way through from

unit two through unit ten, you got the message, For The Win.

And that happens to be the title of the book

that I've co-written on gamification with my colleague Dan Hunter.

Now the point of the course is not to sell you a book.

Anyone who wants to can still sign up for this course absolutely free.

But I hope you'll excuse me if I encourage those

of you who are interested in finding out more about gamification,

if you want additional examples and frameworks beyond the concepts

provided in the course, to take a look at the book.

It's available online from the major online retailers in

paperback as well as all the leading ebook platforms.

And as you can see there on the slide, lots of people including

some you've heard from in the class, have said nice thinks about it.

Now who won the contest?

Well, all of you won.

This was not a contest focused on winning and losing.

It was a contest focused on the interest and enjoyment of playing the game.

Why did I do it?

Well, as a number of you recognized in the discussion board, it's

an illustration of the themes that I've talked about throughout the course.

Adding a little bit of fun can make a process more engaging.

It can get people more focused, and it can transform something that otherwise could

be boring into something that feels just a little bit more interesting and exciting.

So this was a small example of gamification, but hopefully one that, at

least for some of you, made this class a little bit more fun.

All right, so we're at the end.

Hard to believe that it's only been six weeks, but I

hope truly that all of you gotten something out of this course.

I's been an extraordinary experience for me to

put it together and to teach it, to hear

from so many of you on the course forums,

on Twitter, on the Facebook group, on other mechanisms.

I've certainly enjoyed it tremendously, and I'm truly grateful for all of

the attention and contributions that all of you have made to the course.

So, I hope that you've all taken something useful away from it.

Good luck.

Go forth and gamify.

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