And that's the mistake I see people seeing.
They say look we've got the funnel, and we've got this habit loop built.
And now we will drive habits.
Well, you will for a little while And guess what?
if you throw a bunch of points at people you'll get a short term life.
I have no doubt and you'll see some nice metrics.
But it's not sustainable.
The thing that makes is sustainable is for the experience itself to evolve over time.
So I used the three stages of newbie
regular and expert as an analytic tool, to help
you really think about, you know the first
day or week, all which is a newbie experience.
Not just that very first visit.
And then the two month in, when someone has actually become a regular.
And then the expert, what we in gaming called the elder game.
What is it that the most dedicated and skillful of 2
to 5% of your players can do that everybody else can't do?
What is it that keeps them hooked?
It's the same thing as in earlier stage.
So, I'm really thinking about that life cycle.
And thinking about your engagement with that
each stage of your life cycle, not just
at that very first stage, will dramatically impact
your ability to drive retention in the [UNKNOWN].
>> Now, that's very good advice.
And of course, I think what we're all looking
for is ways to make this sustainable and engaging.
So, very much appreciate you sharing your insights with the class.
Thanks for joining us.
>> Thanks for having me.