The importance of country of origin in marketing: Interview with Simon Holt (advertising executive)

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Destrezas que aprenderás

Persuasive Techniques, Adoption, Public Health, Innovation, Scaleability

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De la lección

COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION

You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.

Impartido por:

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    Dr Matthew Harris

    Clinical Senior Lecturer in Public Health

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