The majority of businesses say they want to become more global. And business leaders say that the lack of people with global intelligence is the key constraint holding them back. This course will address both gaps — at the business and the personal level, it will focus on practical strategies for dealing with the real consequences of globalization.
5. Stretching across cultures
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Del curso dictado por IESE Business School
Globalization of Business Enterprise
IESE Business School
De la lección
Week 3 - Cultural Distance
This session will focus on the first dimension of the CAGE Distance Framework, namely Culture. Cultural distance encompasses differences in such things as religious beliefs, race/ethnicity, language, social norms and values. Our focus will be on how cultural differences at the national level affect international interactions and, particularly, international business.
Conoce a los instructores
Pankaj GhemawatProfessor of Strategic Management Anselmo Rubiralta Chair of Strategy and Globalization
Department of Strategic Management
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