In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jumpstart your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)
Why OTA's?
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Del curso dictado por ESSEC Business School
The fundamentals of hotel distribution
ESSEC Business School
Curso 1 de 4 en SpecializationHotel Management: Distribution, Revenue and Demand Management
De la lección
How to manage your OTA
In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential.
Conoce a los instructores
Peter O'ConnorProfessor of information systems, Director of the MBA in Hospitality Management
Information systems
Nicolas GrafProfesseur
Management
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