3.2 What makes people creative?

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Del curso dictado por Erasmus University Rotterdam

Innovation Management

380 calificaciones

Erasmus University Rotterdam

Innovation Management

380 calificaciones

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

De la lección

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!

3.1 Introduction to creativity8:44

3.2 What makes people creative?8:48

3.3 How can we enhance creativity?12:29

3.4 How can groups be creative?9:35

3.5 Interview on creativity consulting8:16

Conoce a los instructores

Serge Rijsdijk
Assistant Professor
Rotterdam School of Management, Erasmus University
Jan van den Ende
Professor
Rotterdam School of Management, Erasmus University
Sandra Langeveld
Teaching and research coordinator
Rotterdam School of Management, Erasmus University
Murat Tarakci
Assistant Professor
Rotterdam School of Management, Erasmus University
Stefano Tasselli
Assistant Professor
Rotterdam School of Management, Erasmus University
Daan Stam
Associate Professor
Rotterdam School of Management, Erasmus University
Dirk Deichmann
Assistant Professor
Rotterdam School of Management, Erasmus University

[SOUND] Welcome

back to the second video on creativity.

In the last video, we discussed what creativity is and why it is so

important for companies.

Today we look at something else, and that is, what makes people creative.

Understanding what makes people creative is a critical first step

to be able to create in the videos and

teams in your company that are optimally positioned to achieve creativity.

Knowing what makes people creative is a must for

any manager that cares about creativity, and ultimately, innovation.

I'll be your host for this video.

My name is Dann Stam, and I'm an Associate Professor of Innovation Management

at the Rotterdam School of Management.

So let's look at some very creative people.

What about Leonardo Da Vinci, the well known artist and

scientist from the 15th century?

He made beautiful paintings, but also nice blueprints for various kinds of

innovations such as airplanes, way before they were ever built.

He is seen as the greatest minds that ever lived.

Or what about Thomas Edison?

He invented the light bulb and

the motion picture camera as two amongst many of his novel inventions and

that were implemented in various products and found to be very very useful.

Or what about Salvador Dali, the well known artist.

He not only painted beautiful surrealistic paintings but

was also known throughout the world as a sculpture and jewelry maker.

Now what do these people have in common?

What makes these creative geniuses so creative?

Some people argue that the creative geniuses are slightly mad,

that it's the madness that's necessary to make them creative.

I don't think so.

Let's look at what makes people creative.

Already in the 80's, Harvard scientist Teresa Amabile created a model that

specifies the factors that are important for people to become creative.

She specified three factors.

The first one is expertise, technical,

procedural and intellectual knowledge about the domain that one is working in.

The second is motivation, the willingness to conduct a task that one is doing.

And finally, the third factor is creative thinking skills,

how effectively and imaginatively people can approach problems.

A Mabile arc is that all three of these factors are necessary for

creativity to arise.

So rather than only one of them, you need to have all three of them

to a certain extent in order to become creative.

Now let's look a bit more at these three elements.

When people think about expertise,

they often think that there is such a thing as too much knowledge.

And maybe this is true in the sense that some people have been working in a job for

too long and know so much that they cannot think out of the box anymore.

But in all honesty, what is much more of a problem is not having enough knowledge.

Why is not having enough knowledge such a problem?

For instance, if you do not have enough knowledge about a certain area,

you don't know what has been done before, so

you might be working on something that's not novel.

Also with too little expertise,

you have no knowledge of where the boundaries in this area are.

So you might be working on something spectacular and you wouldn't even

recognize it, and quit with it because you lack to see the value of your idea.

Or you don't know what is feasible.

Maybe you're working on a type of solution that simply doesn't work and because you

do not know that it cannot work, you continue working on it for way too long.

And finally, you may not know what's useful and

come up with ideas that are simply irrelevant.

So unless you have enough knowledge and expertise to speak for

these four elements, it is very hard to be creative.

In other words, there might be something like too much knowledge, but

on average it's much better to be like Lisa than to be like Ralph.

Now let's look at the second component of motivation.

When we talk about motivation, people often distinguish between

two types of motivation, extrinsic motivation and intrinsic motivation.

Extrinsic motivation is about doing a certain task, not because you like it, but

because of something you get out of it.

You can think of the carrot and the stick.

Maybe you work because you get money or a promotion, or

maybe you work in order not to lose your house due to the mortgage on it.

All of that is an extrinsic motivation.

You undertake an activity, but you do it because of some type of reward.

There is also such a thing as intrinsic motivation, doing a certain task

simply because you love doing it without getting anything out of it,

other than joy and satisfaction, you would already do it.

And what we know is, that intrinsic motivation really has some benefits.

For instance, if you are more intrinsically motivated,

you are often more willing to overcome obstacles when they arise.

You have more willingness to overcome them and to put in the extra effort.

You have more willingness to continue after failure, and importantly,

these things are a very important part of creativity, failing,

failing, failing before you can actually succeed.

intrinsic motivation makes you have more willingness to work hard and

continuously think about the problem, and all of these issues make

intrinsic motivation such a critical element of creativity.

So if you want to be creative,

it certainly helps when you are intrinsically motivated.

Now let's look at the final element of creativity.

The final element is called creative thinking skills, and

it's all about how flexibly and imaginatively you can approach problems.

This is not so easy because many people go through their lives like robots,

as though things are already scripted for

them, and this makes sense since it is very efficient.

For instance, if we say goodbye to someone, we just wave and say bye bye.

We do this automatically.

We don't have to think about it.

And this is true for many of the things that we do.

We don't think about them, we just do them.

And although this is good because it's very efficient,

it works against you if you want to come up with a creative solution.

Being creative might be very difficult if you act like a robot.

If you use automatic scripts and schema's that are in your head,

you stop thinking too soon before you get the optimal solution.

Also you make too many assumptions about what's going on.

In a way, it's better to think like a child, to think like someone who hasn't

learned all these assumptions, who hasn't learned all these automatic scripts and

schemas, a person who sees a box and thinks this is not just a box.

It's a castle.

It's a boat.

That way of thinking, outside the boundaries and

borders, is really what's necessary to create and be creative.

So let's summarize.

What makes people creative?

Is it madness?

Well, maybe for some, but for others there are three elements that are important.

Having enough knowledge, being intrinsically motivated and

creative thinking skills, these three elements are all crucial to be creative.

This is it for this video.

Next time we will build on the knowledge we discussed in this video to understand

how we can actually enhance your own and

other's creativity through various creativity tools.

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