[NOISE] Hi, I am Susan Lee. Welcome once again to course four of the specialization, Effective Communication for the Globalized Workplace. In the first module of course four, Becoming Part of the Globalized Organization, we have looked at communicating influence with workplace counterparts. As we move onto module two, we will focus on evaluating and adopting strategies and good practices of delivering effective presentations. In this lesson, we will identify the purpose, audience, and context of a presentation. We will draw up the storyboard for a presentation, use attention-grabbers and strategies to engage and sustain audience's interest. Examine the introduction, 3-point body and conclusion segments in a presentation. In this part of the lesson, we will identify the purpose, audience, and context in a presentation. What do you think makes a good presentation? One that is entertaining, informative, and engaging? Would a presenter with a pleasant smile and a nice voice help? How would you rank these factors in terms of importance? Which factors do you possess, and which factors would you like to hone? To prepare a presentation, we need to ask good questions in order to help us research and select information. Questions we ask are typically related to these three areas. What is the purpose of the presentation? Who will be there listening? What is the context or occasion? Purpose, audience, context, the PAC of a presentation. Let's look at how we can find out more about these questions. Why do we deliver presentations? Some common reasons and purposes, would be to provide information, to persuade or motivate, to teach, show, and tell. Identifying the main purpose accurately and early, will help you to search for the most useful and impactful pieces of information and evidence. Next, knowing more about the target listeners or audience. Who they are? What do they know? What do you know about them? And why you need to find out more about them? You want to know about what they already knew, thought or felt about what you have to say. Sometimes it is important to know about their perception about you or what you represent besides what content you are about to present. How about their background? The information will help you to research and select information to make your presentation interesting, relevant, and engaging to the target audience. Asking how your presentation will benefit them, and link this to your purpose of presenting helps to sharpen the focus of your choice and organization of content. Finding out about the context gives you a bigger picture of the presentation. Is it part of a larger event or festival? What will the audience hear or see before and after your presentation? In short, all presentations start with a good range of questions posed with regards to the purpose, audience, and context of the presentation. In this lesson, we have identified the purpose, audience and context of a presentation. In the next lesson, we will start looking at the structure and strategies of effective presentations. I am Susan Lee. Thank you for joining me on the module on Make Effective Presentations. See you in the next lesson.