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Introduction from Claudia Romo Edelman

International organizations are facing increasingly competitive environments in gaining the funding and public support necessary to fulfill their missions. The current economic situation has made it more critical than ever to use effective marketing management to build positive media attention and a strong brand identity. In this last module, we blend together theoretical principles with the practical skill of marketing and fundraising in international organizations. The course is divided into four parts, each with a theoretical framework followed by the application to a real world example.

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