organise the work that needs to be done, and you need to be able to innovate.
Frankly, if you can't innovate yourself,
it is your job to hire people who can help you innovate.
>> They need to be able to hear what somebody is saying,
what a customer is saying, and turn that into a requirement and
ultimately a specification that an engineering team can build and deliver.
>> Next thing, you need to be able to communicate.
As a person who communicates, or sells, your vision across the organization at all
levels, to executives, to engineering teams, to sales teams, to marketing teams.
You need to be able to understand at what altitude all these things exist at and
what messaging resonates with them.
>> The ability to form really great relationships, think strategically.
Also be really tactical when need be.
>> It's not about you.
It's never about you as a product leader.
It's about the customer problem.
Your job, my job, fall in love with a customer problem.
[MUSIC]
>> People will either start from the business side and
realize they've got some interest and skill at software,
and they understand kind of the general idea of how software is built.
And so then they'll get a little more technical aptitude and
they start to get involved in things from that side.
>> Personally, I came from a comp sci background.
I grew up as a programmer.
And slowly I've migrated into a product leadership role.
But I've also seen people with music majors
who have become amazing product leaders.
What do we have in common?
Me, who has a computer science degree and the guy who has a music degree,
is, first and foremost, leadership.
If you're able to motivate people, able to organize people and