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Deep dive into the 4 returns approach

This course is developed by ENABLE – which stands for European Network for Advancement of Business and Landscape Education. The objective of this course is to educate you about the role of business in landscape management and restoration and, vice versa, about the role of healthy landscapes for sustainable businesses. To accelerate integrated landscape management and large-scale business driven landscape restoration we need passionate professionals and practitioners. We will challenge you to become a professional who is not afraid to work as a game-changer in transformative collaboration aiming at landscape management and restoration. In this first video Simon Moolenaar from Commonland will give you an overview of the content and skills you can expect to learn about in each week, and what you can aim to take away at the end of the course. Simon will introduce you to one of the principal concepts of this course; landscape degradation and the scale of this problem globally. He will then show you the many dimensions there are to the relation between landscapes and businesses. Specifically, he will illustrate how there is both an economic cause for landscape degradation but also an economic logic to the solution – business-driven landscape restoration. You will be introduced to the Land Degradation Neutrality target which is one of seventeen Sustainable Development Goals (SDGs) set by the United Nations. Simon will explain how the SDGs can be used to raise awareness and mobilise the private and public sector for action. Another tool for landscape restoration you will learn about is the 4 returns framework developed by Commonland. This framework is about large-scale landscape restoration with 4 returns on investment: return of inspiration, return of natural capital, return of social capital and return of financial capital. We will then return to this framework and explore it in greater depth in the fourth week of the course. Let's get started!

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