Storyboarding Concepts

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Del curso dictado por Northwestern University

Leadership Through Design Innovation

calificaciones

Northwestern University

Leadership Through Design Innovation

calificaciones

Curso 5 de 6 en SpecializationOrganizational Leadership

Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.

De la lección

Exploring Ideas

How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.

Rapid Visualization4:33

Generating Ideas7:30

Storyboarding Concepts3:04

Conoce a los instructores

Elizabeth Gerber
Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Pam Daniels
Clinical Assistant Professor, Design Innovator in Residence
McCormick School of Engineering and Applied Sciences (Segal Design Institute)
Ed Colgate
Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute
McCormick School of Engineering and Applied Science
Greg Holderfield
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program
McCormick School of Engineering and Applied Science (Segal Design Institute)

[MUSIC]

In the last video, we talked about brainstorms and generating ideas.

In this video, we'll learn how to take those ideas, and

begin to tell stories around them.

A storyboard is a visual depiction of a user's step by step experience with

a product, service or interface you are designing.

It's a lot like a comic strip.

Storyboarding is a technique you can use to both describe the current state and

communicate a future imagined state.

Fueled by the ideas generated from the how might we statements in the brainstorm.

Communicating your ideas through storyboards helps people understand your

proposed solution and how it would impact the user.

Storyboards are valuable to design innovators for many reasons.

Storyboards make scenarios tangible.

They promote collaboration and decision making.

Storyboards achieve clarity through iteration, and

they put the focus on the user and his or

her total experience, rather than the spirit or discreet parts of a solution.

So let's see what this looks like.

>> Let's take a look at an example storyboard.

Here you'll see a number of panels that depict a sequence over time.

It's a time-based narrative, so each one sort of represents it's one moment or

a small series of events that bring us from the beginning of the storyboard to

some type of conclusion.

The look and feel of these is still rough.

It's similar to the sketches that we did when we were brainstorming.

Only now we've kind of narrowed down and got a little bit more specific about what

we're trying to convey again, the images behind me and

the things that we came up with during the storyboard were just singular elements.

They were parts of ideas, kernels.

Others were really big and so helping break those down and put them into

a sequence begins to describe what that experience might be like for users.

So we were talking about the library and how we might transform that in the future.

Each panel represents a part of that.

And you can sort of follow them in a particular order.

The nice thing about them being on individual panels is that

you can rearrange the sequence if something doesn't quite make sense.

If this event should happen, actually, after this one, they're modular so

we can just move them, rearrange them, and kind of pitch out the story again and

see if it resonates or is more clear can also annotate these with small Post-its.

If you get feedback from people who have heard your storyboard,

you might leave those notes on the storyboard panels themselves,

refer to them later and refine the story as you go.

>> Storyboards are a great way to move an idea forward,

to put it in the context of a user experience.

They are meant to be fluid and flexible and invite iteration.

Storyboards are a great way to involve people in visualizing the future state

you are proposing.

Now it's your turn to put these concepts into practice.

Be patient with yourself if these skills are new and stick with it.

[MUSIC]

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