Overview of Modules 3 and 4

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Destrezas que aprenderás

Advertising, Data Analysis, Analytics, Marketing

Reseñas

4.6 (387 calificaciones)
  • 5 stars
    68.73%
  • 4 stars
    22.22%
  • 3 stars
    6.71%
  • 2 stars
    1.55%
  • 1 star
    0.77%
IV

Sep 27, 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

CH

Aug 02, 2018

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

De la lección
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Impartido por:

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    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
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    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
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    Sanjay Khosla

    Adjunct Professor of Executive Education

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