Overview of Modules 3 and 4

Loading...
Ver programa

Destrezas que aprenderás

Advertising, Data Analysis, Analytics, Marketing

Revisiones

4.5 (313 calificaciones)
  • 5 stars
    214 ratings
  • 4 stars
    69 ratings
  • 3 stars
    22 ratings
  • 2 stars
    5 ratings
  • 1 star
    3 ratings
AS

Feb 15, 2016

Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)

IG

Apr 11, 2016

The data analytics concept delivered wonderfully. The content is very powerful to motivate, engage and drive the learners to learn.

De la lección
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Impartido por:

  • Greg Carpenter

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Florian Zettelmeyer

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Sanjay Khosla

    Sanjay Khosla

    Adjunct Professor of Executive Education

Explora nuestro catálogo

Inscríbete de manera gratuita y obtén recomendaciones personalizadas, actualizaciones y ofertas.