Why Analytics Requires Process and Incentive Changes

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Destrezas que aprenderás

Advertising, Data Analysis, Analytics, Marketing

Reseñas

4.6 (434 calificaciones)

  • 5 stars
    68,66 %
  • 4 stars
    23,04 %
  • 3 stars
    5,99 %
  • 2 stars
    1,61 %
  • 1 star
    0,69 %

JW

4 de abr. de 2021

I really enjoyed this class. I found it challenging to my current thinking and several of the scenarios were very similar to things that I am facing in my actual business today. Well done!

B

16 de abr. de 2019

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

De la lección

Leadership’s Role in Analytics with Florian Zettelmeyer

Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Impartido por:

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    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

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    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg

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    Sanjay Khosla

    Adjunct Professor of Executive Education

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