[MUSIC] People usually think that creativity is all about making things, but actually, creative process starts much earlier. Creative process starts when we look at the things around us and ask ourselves, why are things like this? Or, what would happen if something was different? Creative process starts with asking questions and the curiosity about the world we live in. Let's illustrate with one example how exactly observation works. Let's consider a typical situation that I'm sure all of us have seen. So imagine we are in the park. We have a patch of grass. And then we see that people don't us the path but everybody chooses to walk over grass, and just make a new beaten path over grass. Let's think about how different groups of people would react to this. And since politicians are the people who have usually the final say in how our public spaces are being formed, let's take a look at what conservative politicians would say first. So a conservative politician would likely look at this situation and they would say, while people are misbehaving, we need to protect the grass. So we’ll put the fence to protect the grass, which doesn’t look nice, but also sends the wrong message to the citizens. We’re not good citizens and we need to be policed and contained. And this is not a nice sentiment to have in a park, right? On the other hand, a liberal politician would take a look this situation and they would say, well, if this is what people want, we're going to make it easier for them. And then they would put a concrete over grass to make it more convenient to walk over, which is nice and convenient. But if we only think like that we're going to run out of grass very soon. What designers will do, instead of just looking at how the situation looks like, designers start to think about what people really want. And why people are walking over the grass. So, in our example where designers might look at the traces people leave in grass, and come to the conclusion that seems all traces go to same direction. And the next natural question was, what's on the other side of the grass? And then, the designer would look, and see an ice cream truck for example. And make a conclusion that that's probably what's pulling all these people over the grass. So, he would come to a simple conclusion to just move the ice cream truck to protect the grass and have the people walk over the normal path. But of course, for many of you, simply moving the truck doesn't look like something designers would do. Because we usually imagine the designers and architects that would build some really prominent visual pieces. But the truth is that actually very often the best design is very often hidden and invisible. The best design helps us live better without imposing itself on us. And, as a matter of fact, I would encourage you right now to just look around you and see if you can recognize traces of great design in things that you take for granted. And I would also encourage you to just develop this habit of looking around everything, and being curious about the common things. And to realize, especially when you have something that you take for granted. Take a look at it, and think if that was the best way to go about things or there's some other solution to this particular problem. And I would also advise you, don't just look at the world around you, but look within yourself. For example, if you see something, for example a work of art that you like, normally people would just say, well, I really like this and that's where this, let's say, analysis stops. As a designer, as an architect, as a creative person in general, I will encourage you to really go further. Ask yourself, why am I liking this so much? Because obviously if you're trying to make something nice or beautiful, you really might need to start from yourself and think about what is the thing that makes, for you, something beautiful. And also, as you get into this deep analysis of, let's say, artwork you start to get this in sort of a dialog with an artist. So you can see, almost while analyzing yourself, you can recognize the steps that artists or designers have made to make this work of art or that design or building the way it is. And so, just remember that creativity is not about just making things, it's about observing. And everything that you observe become a material. Then later, when the moment comes to make something new, original and creative, you will take that material that you collected observing, and you will use that to create something new and original. How exactly to do that we're going to see in the next video. [MUSIC]