Introduction: Marketing Measurement and Analytics Tools

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Destrezas que aprenderás

Data Analysis, Marketing, Digital Marketing

Reseñas

4.8 (837 calificaciones)

  • 5 stars
    83,27 %
  • 4 stars
    13,38 %
  • 3 stars
    2,27 %
  • 2 stars
    0,71 %
  • 1 star
    0,35 %

NR

31 de dic. de 2021

This being the foundation of Marketing Analytics, it is rightly solidified by explaining on the Marketing Process and where the analytics is getting involved in this process.

VT

3 de dic. de 2021

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

De la lección

Marketing Measurement and Analytics Tools

This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.

Impartido por:

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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