Introduction: What Data Do Marketers Use?

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Destrezas que aprenderás

Data Analysis, Marketing, Digital Marketing

Reseñas

4.8 (834 calificaciones)

  • 5 stars
    83,21 %
  • 4 stars
    13,42 %
  • 3 stars
    2,27 %
  • 2 stars
    0,71 %
  • 1 star
    0,35 %

NR

31 de dic. de 2021

This being the foundation of Marketing Analytics, it is rightly solidified by explaining on the Marketing Process and where the analytics is getting involved in this process.

VT

3 de dic. de 2021

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

De la lección

Marketing Data Sources

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

Impartido por:

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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