Case Study Summary: Pepsi Refresh

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Destrezas que aprenderás

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

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HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

HA

Aug 31, 2018

Excelent course.\n\nThere is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.\n\nAlso everything is clearly explained.

De la lección
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Impartido por:

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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