Case Study Summary: Radiohead

Del curso dictado por University of Illinois at Urbana-Champaign
Marketing in a Digital World
5410 calificaciones
University of Illinois at Urbana-Champaign
5410 calificaciones
Curso 1 de 7 en Specializationmercadeo digital
De la lección
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

Conoce a los instructores

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration

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