Pay What You Want

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Destrezas que aprenderás

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Revisiones

4.7 (10,711 calificaciones)
  • 5 stars
    77%
  • 4 stars
    18.97%
  • 3 stars
    2.57%
  • 2 stars
    0.56%
  • 1 star
    0.87%
SN

Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

MS

Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

De la lección
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Impartido por:

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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