This is a summary of what Cobra Asiana looks like. And I compare it with an onion, it has the outer layer that is Asia, then the inner layers that are the nation, company and brand. This is a small list of the types of associations that a company like LG can evaluate of what people think when they refer to their brand. And on this slide we can think about the roadmap that LG has to take, on the left we have what its current brand status may be. And this is my personal assesment. It may be different from the evaluations of LG of their current situation. But at least I think that the point here is that, maybe their existing network is more or less limited and in some cases it is very negative or limited also, but to move forward they are much more proactive in creating a network oriented towards the future, perhaps much wider. In this inventory of associations, the same ones of many more associations that fit the type of story they want to form can be used, not only their specific product, but their company in general can be used. Many of these associations come not only from the country itself, but maybe also from the entire region. Now this is something they can use to convey the impression that Asia is a very good neighbor, that LG is a very good neighbor, even if it comes from Korea and from other Asian countries. On this slide we have to think about alignment, as the future network has to be aligned with the types of executions that we want to use. Here I am only limiting it to the execution of communication, but we have to combine a given association with a given marketing execution. Whereas previously we depended much more on certain elements of execution, such as advertising, future asociations may depend on new types of execution, means such as public relations or social media. Especially when we want to transmit to the client the shared value asociation that really has to come from a third group and not from us. Okay, to summarize, in this segment we learned that by using this large inventory of associations, you can increase your flexibility, you can move in this way, in this way. And I think Cobra Asiana encourages you to contextualize the narration of your brand in a very positive and avant-garde way. Also, even if you now have a limited brand network, I think that through Cobra Asiana, which plans for the future, you can prepare a roadmap with regard to the types of associations you finally need. This is not only limited to Asian companies, foreign companies can do it, even though I've only talked about Asian companies. This is very flexible and you can use it regardless of what region is or for what marketing. Finally, you have to make sure that the brand association is aligned appropriately with the right execution tool, either communication or a product.