Introduction to STP

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Destrezas que aprenderás

Market Analysis, Marketing, Marketing Strategy, Marketing Mix

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Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

De la lección
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Impartido por:

  • Hayden Noel

    Hayden Noel

    Assistant Clinical Professor

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