Targeting

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Del curso dictado por University of Illinois at Urbana-Champaign
Marketing Management I
180 calificaciones
University of Illinois at Urbana-Champaign
180 calificaciones
Curso 5 de 7 en SpecializationValue Chain Management
De la lección
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Conoce a los instructores

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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