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Del curso dictado por University of Illinois at Urbana-Champaign
Marketing Management I
163 calificaciones
University of Illinois at Urbana-Champaign
163 calificaciones
Curso 5 de 7 en SpecializationValue Chain Management
De la lección
Module 1: Marketing Strategy
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

Conoce a los instructores

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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