External Factors Affecting Price Definition

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Del curso dictado por IE Business School
Marketing Mix Fundamentals
171 calificaciones
IE Business School
171 calificaciones
Curso 3 de 5 en SpecializationMarketing Strategy
De la lección
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

Conoce a los instructores

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing
  • Fernando Cortiñas
    Fernando Cortiñas
    Professor
    Marketing

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