It's really great to have you on this campaign. >> Thanks Jake, I think Keep the Teeth, Love the Tummies is super exciting marketing campaign. >> Yeah, me too. >> We're targeting the top 20 urbanaries in China. >> Individually though, right? >> Definitely yes, I've identified a city personality profile, our bloggers and Chinese microbloggers will be able to engage or interact with each other, our audience, our customers. >> It's great. I think our inability to access our customers online through social media has been one of our biggest hinderances getting to our target audience. >> Definitely. >> Do you know if you conducted target audience analysis for each major city? >> Yes, we did and yes, many of the profiles were the same. But, some were different, depending on the city's major industries and histories. Do you think you can show me some of these choices and how they relate to each different setting? >> Sure. That's true, we'll be joining our promotion efforts and discounting with microblogging. Think using Twitter to get a discount code. >> Would this information be available on our product site? Yes, we have a widget for the shopping cart that will guide customers to a sign-up page for our loyalty program, just like the one that was so successful here in the United States. >> Wonderful. Will we be getting analytics now, from this widget? >> Jake, of course. It's a powerful tool. You can mine data to your heart's content. But there's something even more exciting. >> That's impossible. [LAUGH] >> [LAUGH] Jake. Well, I think it's pretty cool. When customers enroll in the program, they'll be taken to a beautiful page with an image of Fon Bing Bing putting a Bio-Dent lozenge in her mouth before signing autographs. In the crowd, there'll be a couple of customers with Bio-Dent t-shirts on. >> A little subtle social proofing. I love it. >> Well, you can customize special offers and discounts based on the purchasing patterns of different regions. Or, you can customize down to the individual if you want. >> And take it away too. >> Of course, mean man. >> I'm not mean. It's just the persuasive properties of scarcity