What You Can Expect To Learn In This Course

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Del curso dictado por Berklee College of Music

Building Your Career in Music: Developing A Brand and Funding Your Music

77 calificaciones

Berklee College of Music

Building Your Career in Music: Developing A Brand and Funding Your Music

77 calificaciones

Curso 2 de 4 en SpecializationMusic Business

This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

De la lección

Welcome!

Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.

What You Can Expect To Learn In This Course1:56

Conoce a los instructores

Leah Waldo
Course Author
Berklee Online

[MUSIC]

Hello and welcome.

I'm so excited that you've decided to take this course.

And I think we're going to have a lot of fun over the next four weeks.

My name is Leah Waldo.

I am the curriculum manager for Berklee Online, and I also am a country artist.

I go by Eliza Smith, and my band is called the Tiny Little Lies.

So I'd like to share a little bit about my background and

things that I'm going to be talking about throughout the course.

I'm a Berkelee alumni, and I graduated from the music business program.

I'm a songwriter, I play guitar, and I sing, and

as I mentioned I'm a country musician.

If you are a beginner, if you are just starting out, booking gigs.

If you maybe have a website, but you're looking for a little bit more feedback and

ideas on how to get your career to the next level.

This is definitely the course for you.

I'll be using my experience as a band leader and

a musician to help you throughout this course.

I would like to share things that I've kind of experienced and

learned along the way with you.

So in the first lesson we're going to be taking some time

to reflect on who you are as an artist and a creator.

And also who you are as a leader.

We're going to take time to think about your identity, your brand, and your image.

In the second lesson, we're going to be talking about how to build your fan base.

How to get gigs, how to leverage your social media followers.

And we're also going to be doing some thinking around partnering

with other established brands, to further your brand as a band.

In the third lesson, we're going to be talking about preparing for a record.

So we're going to talk about the budget, we're going to talk about producers.

And we're also going to talk about what songs to put on your record.

And the fourth and final lesson, we're going to talk about making a record.

That lesson is going to be mostly about crowdfunding, but

we're also going to talk about how to manage your money efficiently and wisely.

Over the next four weeks we're going to have a rotating cast of characters.

We're going to be talking with producers, with industry executives,

campaign managers, all sorts of different people.

And they're all going to share with you some insights about how to take your

career to the next level.

So let's get to work.

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