L1.10. The Olympics, sport and the transformation of society

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Del curso dictado por Universitat Autònoma de Barcelona

The Olympic Games and the Media

35 calificaciones

Universitat Autònoma de Barcelona

The Olympic Games and the Media

35 calificaciones

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

De la lección

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.

L1.1. Introduction to media and the culture of the Olympics1:06

L1.2. Introduction: the Olympics and the media6:10

L1.3. What are the Olympic Games?7:06

L1.4. Constituents and Governance6:10

L1.5. The Olympic Charter and the Media5:20

L1.6. Pierre de Coubertin9:00

L1.7. On the precedents of the modern Olympic Games4:09

L1.8. The first Olympic Congress5:20

L1.9. The Zeitgeist of the modern Olympic Games7:32

L1.10. The Olympics, sport and the transformation of society7:55

L1.11. The Ancient Olympics14:20

Conoce a los instructores

Emilio Fernández Peña
Professor Titular
Department of Audiovisual Communication

[MUSIC]

[BLANK_AUDIO].

Hello.

The German Peter Sloterdijk is one of

the most creative, original and erudite contemporary philosopher.

In his work, you must change your life,

he explains how a new self improvement spirit has pervaded our society.

And this lesson we will deepen

into Sloterdijk thought related with sport and Olympic games.

According to the German philosopher, Sloterdijk, human

beings are moved by two impulses drives:

The thymotic drives. from the Greek, Thymós, which means courage,

and the erotic ones.

The thymothic impulse refers to the

pride, the courage, the feeling of dignity.

This drive can be found in sport, in

the impulse of self-improvement that sport entails.

The combination of both explains the human condition in its complexity.

The psychoanalysis approach explained all the human behavior highlighting

the decisive influence of the sexual drives.

However, this would be a simple way of explaining the human nature.

The prevalence of the sexual impulse would not

explain the self-improvement impulse of an athlete, for example.

The sport phenomenon is one of the most important trends

in the current societies, for its social presence, as a practice

but as a spectacle too.

However, in this section we will focus on

the aspects which link sport to its practice dimension.

According to Peter Sloterdijk, we can describe the

human being as a being that does exercise.

In this sense, Sloterdijk understands exercise as those

practices we do in order to improve our performance,

for learning to live, and which are

not focused on the physical exercise.

They are oriented to improve our

performance in future occasions, in learning a foreign

language, in driving a car or in managing new computer software, for instance.

According to the aforementioned philosopher, the

point is that the effort and

the self-improvement capacity that is present in the practice of sport

can and must be transferred to other activities on a daily basis different

from sport, which required from a self- improvement capacity.

For the first time, in the 21st century the culture of the effort and self-improvement

became separated from the religious practise.

The asceticism, which means exercise in Greek, is a way of life

that has been traditionally linked to religious practices:

hermits, eremites or yogis devoted to life

of prays and privacy with the aspiration of being

closer to the divinity of finding the divinity in their inner world.

On the other hand, with the renaissance of

sport, the figure of the coach has resurged.

In the sense, a couch is somebody who wants that we can. According to Sloterdijk,

since the renaissance of somatic and the athletics, which was

produced in the final years of the 19th century thanks

to the modern Olympic games, and during the 20th century,

the sport has had a great influence in the society.

With the revival of the Olympic Games, Pierre de Coubertin established a new religion,

a cultural religion, emancipated from its religious design, the religion of sport.

This new cultural religion became into the

most holistic, and integrated organizational model

based on the effort and the exercise, apart from the army world, the world of the war.

In the modern times, we have lived a process

of de-spiritualization of the asceticism of exercise.

In other words,

currently that attitude of effort, sacrifice, and self-improvement is not

exclusively linked to the religious practice,

but to the sport practice mainly.

In this sense, from the sport practices this culture of

improvement would be transferred to other aspects of our every day life.

Sloterdijk considers a key moment in the

way of de-spiritualisation of the asceticism

the first Marathon, during the first modern Olympic Games

in Athens, which was held on April 10, 1896.

The champion was a 23 year old Greek shepherd, called Spiridon Louis.

He lasted two hours, 58 minutes and

50 seconds to run the distance between Marathon

and the Olympic Stadium in Athens, constructed

when Athens was a Roman province and

which had been restored on the occasion on the first modern Olympic Games.

During the entrance of Spyridon Louis in the

stadium, a new way of energy had been discovered,

a kind of emotional electricity, which, would be present along the

20th century coinciding with the sport as a center of mass spectacles.

Sloterdijk points out that that afternoon

was presented for the first time to the modern public

a new category of the so-called Gods of

the moment, which until that moment had not been known.

As Sloterdijk highlight,

these Gods did not need any demonstration,

because they only existed while its manifestation lasted,

Gods in which you don't believe but you experience them.

At five in the afternoon on 10th of April 1896

it was inaugurated a new chapter in the history of enthusiasm, he said.

When Spyiridon Louis entered the stadium, the Greek

princes accompanied him to go over the last meters.

Then, it was taken to the King's presence. According

to Sloterdijk, that moment started an epoch of hierarchical inversions.

For a moment an athlete who was a shepherd was turned into the kind of the king.

It was seen how the majesty and the power of

the monarch was transferred to the shepherd. This was

the starting point of this new time in which

sport turned into a way of transforming people's lives.

The sport became a path of self-improvement in the benefit not

only to the individual, but also to the society as a whole.

To sum up, for Sloterdijk, the Olympics took

us a new religion, a religion without Gods,

the religion of self-improvement throughout the asceticism, the exercise.

The human being is not only motivated for the impulses of pleasure and the sex,

but the thymotic ones, the courage, the pride and the feeling of dignity.

These are the drivers not only for the self-improvement in the sport,

but also for the self-improvement in our daily life.

[BLANK_AUDIO]

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