L1.2. Introduction: the Olympics and the media

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Del curso dictado por Universitat Autònoma de Barcelona

The Olympic Games and the Media

33 calificaciones

Universitat Autònoma de Barcelona

The Olympic Games and the Media

33 calificaciones

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

De la lección

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.

L1.1. Introduction to media and the culture of the Olympics1:06

L1.2. Introduction: the Olympics and the media6:10

L1.3. What are the Olympic Games?7:06

L1.4. Constituents and Governance6:10

L1.5. The Olympic Charter and the Media5:20

L1.6. Pierre de Coubertin9:00

L1.7. On the precedents of the modern Olympic Games4:09

L1.8. The first Olympic Congress5:20

L1.9. The Zeitgeist of the modern Olympic Games7:32

L1.10. The Olympics, sport and the transformation of society7:55

L1.11. The Ancient Olympics14:20

Conoce a los instructores

Emilio Fernández Peña
Professor Titular
Department of Audiovisual Communication

[MUSIC].

[BLANK_AUDIO].

Hello.

This lesson will deal with the Olympic Games

and the media, two realities that have evolved together.

The modern Olympic games since the very first

moment have had a close relationship with the media.

In fact, the father of the modern Olympic games, Pierre de Coubertin, had since

the very first moment a close relationship with newspapers and journalists.

He was a great communicator.

He wrote in newspapers frequently.

He was a public relations man who knew the capacity of media for transmitting ideas.

During the closing address of the 1894 Congress of La Sorbonne,

where the Olympics Games were reinstated,

Pierre De Coubertin thanked the press for the decisive importance

of its support in the success of that first congress.

In the same speech he acknowledged that

the cause of Olympianism was a revolutionary cause.

And the press supported that cause as,

they supported the fair revolution of those days.

The words of Pierre de Coubertin were the following:

The adherents of the old school groaned when they saw

us holding our meeting in the heart of the Sorbonne:

They realised that we were rebels and that we would

finish by casting down the edifice of their worm-eaten philosophy.

It is true, gentlemen.

We are rebels, and that is why

the press which has always supported beneficent revolutions

has understood and helped us, for which, by the way, I thank it with all my heart.

There are some points that I'd like to highlight.

The first one is that the old academia did not consider the first Olympic congress

something that deserved to be debated at the noble and historical university.

Second.

Pierre de Coubertin considered himself together with those who attended

the congress as rebels, insurgents who wanted to change the status quo.

He also considered the first mass media, the

press, as the first deliverers of the ideas.

We will come back during the second week

with these issues and many more that are related

with the importance of the media in the

consolidation, globalization, and the funding of the Olympic Movement.

This has been only a sample that underlies the decisive role of media in

the consolidation and development of this utterly

important phenomenon that are the Olympic Games.

At the same time I would like to quickly

highlight why the media's so important for the Olympics.

We will deepen into this issue during the following weeks,

but let me I advance to you some aspects.

First of all, we need to acknowledge that

the Olympics are a global phenomenon thanks to

the capacity of media, the overall audio visual

media, but television in particular, to create worldwide realities.

Secondly, television, the media with more presence in our

homes is the main funder of the Olympic Games.

Thirdly, media in general, television in particular constructs the way we

conceive, interpret, or understand the world in which we are living.

Probably I don't need to justify in depth

why this course we will be devoted to media, in general,

and we will be mainly focused on television and new media.

Four billion people around the world watch the Olympic Games on television.

More than 85% of the incomes of

the Olympic Games and the International Olympic Committee

come from communication and television as we

will explain in detail during the following weeks.

The perspective of the following course is

multidisciplinary because we can not speak about

the complex reality as the Olympics from

an angle focused only in communication or journalism.

The philosophy, the economy, the history and the communication

studies are disciplines that will be present during the next weeks,

along with the different approaches to the

object that we are going to analyze together.

We conceive these course as an attempt to tackle the complexity

that lies in the Olympic Games and their relationship with the media.

To acknowledge the complexity of our subject is to admit that they exist

great number of actors and forces in the issue which influence each other.

We will see this, for example, when we

discuss the social media environment of the Olympic

Family, or the relationship of interdependence when we

talk about the funding structure of the Olympic Games.

This approach is intimately associated with

the mentioned multi-disciplinary aim of the issue.

Even though, before dealing with the specific

subject of this course, it is necessary to

explain which is the context in which we

are going to travel during the following weeks.

What the Olympic Games are, when they were established.

Which are the historical predecessors or

how the International Olympic Committee governs itself or

which is its role in the running of the Olympics, among other issues.

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