L1.3. What are the Olympic Games?

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The Olympic Games and the Media

38 calificaciones

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Universitat Autònoma de Barcelona

The Olympic Games and the Media

38 calificaciones

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

De la lección

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.

L1.1. Introduction to media and the culture of the Olympics1:06

L1.2. Introduction: the Olympics and the media6:10

L1.3. What are the Olympic Games?7:06

L1.4. Constituents and Governance6:10

L1.5. The Olympic Charter and the Media5:20

L1.6. Pierre de Coubertin9:00

L1.7. On the precedents of the modern Olympic Games4:09

L1.8. The first Olympic Congress5:20

L1.9. The Zeitgeist of the modern Olympic Games7:32

L1.10. The Olympics, sport and the transformation of society7:55

L1.11. The Ancient Olympics14:20

Conoce a los instructores

Emilio Fernández Peña
Professor Titular
Department of Audiovisual Communication

[MUSIC]

[BLANK_AUDIO].

Hello, in the first part of this lesson we will see what the Olympics

are, and how and who governs the International Olympic Committee

and finally, we will present some issues regarding the Olympic Charter.

It is very difficult to define quickly what the Olympics are.

In fact, the Olympics Games are a complex reality and

we'll devote the following five weeks to deepen into this subject.

More precisely, we will focus on one particular aspect of

this issue, the relationship between the Olympic Games and the media.

To start with, we are going to use an official definition.

The Olympic Games are the most important

and complete international sporting competition in the world.

And besides the most important global event nowadays.

They Olympic Games are held every four years, with the summer and the winter

games alternating, meaning they each occur every four years, but two years apart.

The first Olympic Games were celebrated in

Athens in 1896, first games of the Olympiad.

And the first Olympic Winter Games took place in France, in Chamonix, in 1924.

About 10,500 athletes from more than 200 countries compete

in 28 different sports, and during the Summer Olympic games.

On the other hand, the Olympic Winter, the Olympic Games, features seven sports in

more than 2,500 athletes participated from around 80 different countries.

But the Olympics are not only a sport competition.

They are much more than that.

They have a number of so called values, ideals and culture of peace,

respect, effort and self-improvement that we will mention in depth afterwards.

The Olympics are a festival with the best young people in the

world trying to show their excellence in the fields of sport and values.

The Olympics are a celebration of the best of the humanity in a contest of

peace, respect, and friendship, and an inspiration for

the youth all around the world.

The former International Committee president Jacques Rogge

highlighted that the current Olympics maintain the

spirit and values of the first modern

Olympics, inspired and bolstered by Pierre de Coubertin.

Rogge underlined their exceptionally, they are not frequent and

therefore, relevant. At the same time in the Olympics it is

experienced the unity of time and action, like in the Greek tragedy.

The better athletes compete in the most important sports all together

at the same time in only one city and during two weeks.

From the material point of view the Games have a great capacity of transforming

the city that organizes the Olympics, promoting

the creation of new infrastructures, sporting venues.

mutating the cities for the benefit of their citizen.

Even though not everybody has a so

idealistic and positive conception of the Games.

Along the history and probably in the

future, there will be a great controversy about

the Olympics in issues such as they are

not always positive changes in the hosting cities,

the polemics of corruption and so forth.

Even though, this is not the main subject of this course.

For many cities, the Olympics are a unique opportunity to be

allocated in the map of the most important cities in the world.

This was the case of Barcelona.

A city which not only took advantage of the

1992 Olympic Games to improve its infrastructures, to create

new neighborhoods, to transform the deteriorated industrial zones, or

to create the main traffic rings of the city.

The Games also allowed Barcelona to conquer the sea.

Before that, the city had lived without looking at the sea.

Most important is that in Barcelona is currently visited by almost 10 million

people every year, and is an attractive tourist and business destination.

Without any doubt, the organization of the Games

was very positive for the city of Barcelona.

Therefore, the Olympics are an important element for

that process, which is currently called branding cities.

The process of constructing an international positive image of the

city, and it is here where the media's role is fundamental.

As we will discuss during the following days, since the middle 1960s,

the introduction of the satellite permitted to offer a live

broadcasting of the Opening and Closing ceremonies of the Games, and of an

important part of the competitions. That turned into global what was a local event,

taking the images of the effort to homes around the world.

In this sense, the collaboration or that symbolic relationship between

architectural and media, mainly audio visual media television,

was crucial in order to shape that positive image

of the city that the experts call branding cities.

But what does make different, the Olympics to other sporting competitions?

The Olympic Games have a philosophy and series

of ideals that give them an added value.

These values and philosophy give transcendence, brevity to the Olympism in

a world in which we lack of these kinds of manifestations.

The Olympics represent the aspiration of improving the world thoughout sport.

[BLANK_AUDIO]

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