L1.5. The Olympic Charter and the Media

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Del curso dictado por Universitat Autònoma de Barcelona

The Olympic Games and the Media

35 calificaciones

Universitat Autònoma de Barcelona

The Olympic Games and the Media

35 calificaciones

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

De la lección

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.

L1.1. Introduction to media and the culture of the Olympics1:06

L1.2. Introduction: the Olympics and the media6:10

L1.3. What are the Olympic Games?7:06

L1.4. Constituents and Governance6:10

L1.5. The Olympic Charter and the Media5:20

L1.6. Pierre de Coubertin9:00

L1.7. On the precedents of the modern Olympic Games4:09

L1.8. The first Olympic Congress5:20

L1.9. The Zeitgeist of the modern Olympic Games7:32

L1.10. The Olympics, sport and the transformation of society7:55

L1.11. The Ancient Olympics14:20

Conoce a los instructores

Emilio Fernández Peña
Professor Titular
Department of Audiovisual Communication

[MUSIC]

[BLANK_AUDIO].

Hello, all social organization, including the sporting organisation,

need to conform their activities to a norm.

The norm of the Olympic Games is the so-called Olympic Charter,

the Constitution

of the Olympic Family.

The Olympic Charter is modified periodically to adapt itself to the new

times. According to the lawyer Alexandre Mestre,

the Olympic Charter has four main purposes.

One, it is a document that works

as a constitution for the International Olympic Committee.

It recalls the culture, the values, and the philosophy of Olympism,

which are the fundamental principles and Olympic values.

Two, it defines the statutes of the IOC.

Three, it presents the rights and obligations

of the main actors of the Olympic Family.

And four, apart from the aforementioned issues, it is very comprehensive when

it comes to aspects related with the protection of the Olympic Brand,

among other things.

This is not related with the culture and values of Olympism,

but with the main source of income of the Olympic Family:

The television rights of the Olympics and sponsorship, which

we will analyze in-depth during the following weeks.

Following to Mestre, Olympic Charter embraces

executive, legislative, and judicial powers.

So far as the executive powers are concerned, the procedure for choosing

a city to host the Olympic Games is the most noteworthy.

So far, as legislative powers as concerned, we refer to the

power to amend the text of the Olympic Charter itself,

as set out in rule 18, under the heading session.

Finally, the Olympic Charter embodies judicial powers, as is clearly shown,

by rule 59, under the heading measures and sanctions, which confers powers

on IOC bodies, the sesion and the executive board, and on the

disciplinary commission, to which the executive board may delegate powers

to punish violation of the Olympic Charter, the world anti-doping

code of any other regulation, as the case may be.

The Olympic Charter of 1930 already presented the importance of

media in order to disseminate the image of the Games.

So it claimed: the taking of photographs and cinematographic pictures.

The organizing committee must make the necessary arrangements for

making a record of the Games by means of photography

and moving pictures, but must organize it in such

a way it doesn't interfere the conduct of the Games.

It was long before the audiovisual media

became the key international dissemination of the Olympics.

Nowadays, just as a have mentioned, the audiovisual media, mainly television,

are fundamental actors for the worldwide spreading of the Games and their ideals.

The IOC is the owner of the Olympic Games

and controls how, when, where, and through which media are broadcast.

This is precisely what we can read in the Olympic Charter:

The Olympic Games are the exclusive property of the IOC, which owns also

rights and data relating thereto, in particular, and without limitation,

all rights relating to their organization, exploitation,

broadcasting, recording, representation, reproduction,

access and dissemination, in any form and by any means or mechanism,

whatsover, whether now existing, or developed in the future.

When it comes to the media coverage of the Olympic Games, the Bye-law, to rule

48 establish the criteria in the media covering of the Games.

To reach the widest audience possible,

it underlines the supreme authority of the

IOC concerning the coverage of the Olympics.

That bye-law 48 claims that all

those accredited as journalists, can act as such.

That athletes, coaches, and other not accredited as

journalists cannot act as journalists during the games.

The executive board establishes all the technical regulations

and requirements regarding the media coverage of the Olympics.

On the other hand, it highlights that the media coverage

should spread and promote the principles and values of Olympism.

[BLANK_AUDIO]

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