[MUSIC] [BLANK_AUDIO]. Hello, all social organization, including the sporting organisation, need to conform their activities to a norm. The norm of the Olympic Games is the so-called Olympic Charter, the Constitution of the Olympic Family. The Olympic Charter is modified periodically to adapt itself to the new times. According to the lawyer Alexandre Mestre, the Olympic Charter has four main purposes. One, it is a document that works as a constitution for the International Olympic Committee. It recalls the culture, the values, and the philosophy of Olympism, which are the fundamental principles and Olympic values. Two, it defines the statutes of the IOC. Three, it presents the rights and obligations of the main actors of the Olympic Family. And four, apart from the aforementioned issues, it is very comprehensive when it comes to aspects related with the protection of the Olympic Brand, among other things. This is not related with the culture and values of Olympism, but with the main source of income of the Olympic Family: The television rights of the Olympics and sponsorship, which we will analyze in-depth during the following weeks. Following to Mestre, Olympic Charter embraces executive, legislative, and judicial powers. So far as the executive powers are concerned, the procedure for choosing a city to host the Olympic Games is the most noteworthy. So far, as legislative powers as concerned, we refer to the power to amend the text of the Olympic Charter itself, as set out in rule 18, under the heading session. Finally, the Olympic Charter embodies judicial powers, as is clearly shown, by rule 59, under the heading measures and sanctions, which confers powers on IOC bodies, the sesion and the executive board, and on the disciplinary commission, to which the executive board may delegate powers to punish violation of the Olympic Charter, the world anti-doping code of any other regulation, as the case may be. The Olympic Charter of 1930 already presented the importance of media in order to disseminate the image of the Games. So it claimed: the taking of photographs and cinematographic pictures. The organizing committee must make the necessary arrangements for making a record of the Games by means of photography and moving pictures, but must organize it in such a way it doesn't interfere the conduct of the Games. It was long before the audiovisual media became the key international dissemination of the Olympics. Nowadays, just as a have mentioned, the audiovisual media, mainly television, are fundamental actors for the worldwide spreading of the Games and their ideals. The IOC is the owner of the Olympic Games and controls how, when, where, and through which media are broadcast. This is precisely what we can read in the Olympic Charter: The Olympic Games are the exclusive property of the IOC, which owns also rights and data relating thereto, in particular, and without limitation, all rights relating to their organization, exploitation, broadcasting, recording, representation, reproduction, access and dissemination, in any form and by any means or mechanism, whatsover, whether now existing, or developed in the future. When it comes to the media coverage of the Olympic Games, the Bye-law, to rule 48 establish the criteria in the media covering of the Games. To reach the widest audience possible, it underlines the supreme authority of the IOC concerning the coverage of the Olympics. That bye-law 48 claims that all those accredited as journalists, can act as such. That athletes, coaches, and other not accredited as journalists cannot act as journalists during the games. The executive board establishes all the technical regulations and requirements regarding the media coverage of the Olympics. On the other hand, it highlights that the media coverage should spread and promote the principles and values of Olympism. [BLANK_AUDIO]