L1.9. The Zeitgeist of the modern Olympic Games

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Del curso dictado por Universitat Autònoma de Barcelona

The Olympic Games and the Media

35 calificaciones

Universitat Autònoma de Barcelona

The Olympic Games and the Media

35 calificaciones

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

De la lección

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.

L1.1. Introduction to media and the culture of the Olympics1:06

L1.2. Introduction: the Olympics and the media6:10

L1.3. What are the Olympic Games?7:06

L1.4. Constituents and Governance6:10

L1.5. The Olympic Charter and the Media5:20

L1.6. Pierre de Coubertin9:00

L1.7. On the precedents of the modern Olympic Games4:09

L1.8. The first Olympic Congress5:20

L1.9. The Zeitgeist of the modern Olympic Games7:32

L1.10. The Olympics, sport and the transformation of society7:55

L1.11. The Ancient Olympics14:20

Conoce a los instructores

Emilio Fernández Peña
Professor Titular
Department of Audiovisual Communication

[MUSIC].

Hello.

In this video we are going to deal with the main social,

intellectual and scientific changes that happened during the last years of the

19th century and which will influence the modern Olympics and will contribute

to their success and stability over the time as an institution.

In the different epochs of the human existence it exists

a cultural climate, a Zeitgeist, the spirit of the time,

which influenced the human creations of that precise time.

The last years of the 19th century, when the modern Olympic Movement was

born, where a period of time of

great technological, communicational, intellectual and social changes.

It was a moment of great creativity and cultural awake.

The fact that the revival of the Olympic Games happened in that moment in

history explains the reason why they consolidated along the 20th century.

Without any doubt, the interaction of different forces

since the very beginning has permitted stability and the consolidation

of the Olympic Games as an event and cultural phenomenon.

In other words, it is likely that if the Olympic Games

had been revived several years before, they would have not consolidated.

It was the combination of several factors what helped to success of the Olympics.

We are going to mention a number of changes, discoveries, and breakthroughs of

different nature that happened during the previous

years of the first modern Olympic Games.

First of all, the new means of transportation, trains, faster

ships, steamboats, combined with new ways of global communication,

previously telegraph and then the telephone, made the world smaller.

The last years of the 19th century were characterized

by the ideas of progress and narrowing of the world.

Several years before, in 1873, Jules Verne had published Around the World in 80 Days.

The new communication networks, transportation and

telecommunication, were considered as universal links.

Secondly there was a growing interest in

international expos and thus the French Third

Republic was responsible for three of the

most important of the late 19th century series

of International Expositions, which were held in Paris in 1878, 1889 and 1900.

These exhibition exalted the science, the electricity,

the new means of transportation and the

industrialization as great engines of the global progress.

From the intellectual point of view, Sigmund

Freud started writing his book, The Interpretation

of Dreams in July 1895, and finally published it in German in November 1899.

This is the key book in which the first ideas about the Psychoanalysis

Theory were presented.

This work inaugurated the study of the so-called Depth Psychology.

The worries for the study of the inner reality of

the individual, how the inner reality affects our behavior, that

is how dreams are, as Freud said, The Royal Road to

the Unconscious, were contemporary to the revival of the Olympic Games.

According to Richard Tarnas, the Depth Psychology not only found its source of

inspiration in scientific principles like Newton or

Darwin, but the imaginative inspirations of figures

such as Goethe and Emerson.

However, what is the link between the Olympism and the Depth Psychology?

Both are sons of the same epoch. Both combine the scientific approach

of the enlightenment and the presence in their imaginary of the myths,

the religion, the sacred traditions or the rituals.

The Depth Psychology uses the myths, the rituals

and the religious elements to study the unconscious,

to go in-depth into the most intimate knowledge of individuals.

The modern Olympic Games use the myths,

the rituals, the pseudo-religious elements to acquire transcendence,

entity and an alive spirit which allows to

connect themselves to the tradition of the ancient Olympics.

The modern Olympics were created at a time where sport was

raising as a mass spectacle, supported by the mass press, on occasion,

the sensationalist or tabloid press.

Nevertheless, from the communicative perspective, the most influential event

was the invention of the Cinematograph, which in Greek means writing and movement.

The brothers Auguste and Louis Lumière presented the

projection, Workers Leaving the Lumière Factory in 1895.

This very moment represented a milestone in the origins of

television, which has been crucial in the dissemination of global sport.

The cinematograph was very important because it

leaded to the creation of the language of

the motion pictures, the language of the audiovisual,

a way of expressing sense throughout images,

which was absolutely new.

Roland Barthes described the photographs as the presence of an absence, and

for the first time, the pictures could be represented in motion.

Several years after, the combination of the cinematograph, together with

a telecommunication system capable to send images

to the households, allowed the invention of television.

The previous years to the Olympic Congress in 1894 were the years of

controlling the space and time by the human thanks to the telecommunication,

the communication at a distance what had been inaugurated

years before due to the invention of the telegraph.

Even though, the telephone patented by Alexander Graham Bell in

1876 in the USA, was very close to the birth of the modern Games.

The first international communication throughtout telephone, in other words,

the first international phone call

was undertaken between Paris and Brussels in

1887 and between London and Paris in 1891.

Therefore, the Olympic Games were revived in a key moment for their future existence,

an epoch of

progress in the transportation means, the

telecommunication systems and the emerging of important

media, together with a cultural breakthrough which

helped their expansion and future consolidation.

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