4.2 Positioning examples at Citroën

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Destrezas que aprenderás

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Reseñas

4.4 (715 calificaciones)
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SM
24 de ago. de 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

MM
7 de jul. de 2016

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

De la lección
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Impartido por:

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    Ignacio Gafo

    Professor

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