4.5 How to come up with the value proposition? Positioning maps

Del curso dictado por IE Business School
Positioning: What you need for a successful Marketing Strategy
361 calificaciones
IE Business School
361 calificaciones
Curso 2 de 5 en SpecializationMarketing Strategy
De la lección
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Conoce a los instructores

  • Ignacio Gafo
    Ignacio Gafo

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