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Destrezas que aprenderás

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Reseñas

4.4 (697 calificaciones)
  • 5 stars
    63.84%
  • 4 stars
    23.09%
  • 3 stars
    9.18%
  • 2 stars
    2%
  • 1 star
    1.86%
SM
24 de ago. de 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

MM
7 de jul. de 2016

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

De la lección
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Impartido por:

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    Ignacio Gafo

    Professor

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