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Destrezas que aprenderás

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Reseñas

4.5 (851 calificaciones)

  • 5 stars
    64,98 %
  • 4 stars
    23,14 %
  • 3 stars
    7,75 %
  • 2 stars
    1,88 %
  • 1 star
    2,23 %

SM

24 de ago. de 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

KM

7 de feb. de 2021

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

De la lección

Positioning introduction

In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Impartido por:

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    Ignacio Gafo

    Professor

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