Image Treatment

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Del curso dictado por University of Colorado Boulder

Graphic Design

369 calificaciones

University of Colorado Boulder

Graphic Design

369 calificaciones

Curso 2 de 4 en SpecializationEffective Communication: Writing, Design, and Presentation

Welcome to Graphic Design, the second course in the Effective Communications Specialization. Over 70 different companies have provided this specialization to their employees as a resource for internal professional development. Why? Because employers know that effective visual communication is the key to attracting an audience, building a relationship, and closing the sale. This practical course gives you the tools to create professional looking Powerpoints, reports, resumes, and presentations.. Using a set of best practices refined through years of experience, you’ll • make your work look fresh and inspired. • apply simple design “tricks” to begin any project with confidence and professionalism. • receive and respond to criticism and revise your project from good to great. The key to designing well lies in process, not in luck. All of the course assignments can be completed with basic presentation software such as Microsoft PowerPoint, Google Slides, or Apple Keynote. You’ll also have opportunities to explore and apply more sophisticated tools, such as Adobe Photoshop, Illustrator, and InDesign.

De la lección

Module 2: The Blank Canvas

This module will look at the blank canvas – the untouched rectangle that will become our design project. We’ll discuss the importance of working with a grid, understanding negative space, and using appropriate margins. This module will also explore the palette of elements which, when chosen and used wisely, ensure that the finished design project is successful. We’ll cover type, color, images, and graphic elements such as borders, bars, and backgrounds.

Introducing the Palette1:15

Type Is the Message6:26

Type Anatomy5:58

Type Families7:33

Type Formatting9:28

Creating with Type3:37

Color and Its Meaning3:50

Color and the Natural World3:25

Image Treatment2:46

Creative Cropping4:00

Graphic Elements2:31

Conoce a los instructores

David Underwood
Design and Media Teaching Consultant
PhET Interactive Simulations, Department of Physics, University of Colorado Boulder

We're going to invariably end up using photographs in our work,

it's just part of being a designer, working with photos.

I love working with photos.

There's some things to know though.

One is, you're never stuck with an image.

You can always do things to it to make it work more with your design.

Let's say we have this photograph.

We'll go back to the beach in New Zealand.

It's a beautiful photograph, kind of.

I'm the photographer in this case and

I'm not trained, so you may find problems with it.

But there are things we can do to this photograph to make it work with

different designs to bring other things out of it, to push things back into it.

I'll show you exactly what I mean.

First is sublimation, and we'll talk about this later when we actually

start building things in that part of the course.

But for now, sublimation simply means

how much of the background I can read through the photograph.

In this case, we have a white background and

the photograph is only about 50% opaque.

That's a cool thing to do.

Here's exactly the same thing but

with the black background, completely changes the photo.

I can drop white text over the top of it and it can look quite gorgeous.

Grayscale, we all know what that is we simply make a color photograph

into a black and white image.

Cool trick, great thing to do with design for all sorts of reasons and

all sorts of instances.

In tint, we take all of the color out of the photograph, reinfuse it with a blue,

or a yellow, or whatever we want, and we tint the photograph, so

it's really all shades of blue.

In this case, high contrast and low contrast,

you probably know what those mean already.

But we can push the contrast to make the photograph feel completely different and

we can blur the photograph.

Even in programs like PowerPoint, we can blur an image so

that we can put things over it, and create the illusion of depth.

Here's our title now for our guide for

Trekking the Abel Tasman and we use a tinted background.

We use a blurred background with a tint.

All sorts of things you can do with photographs.

I encourage you to experiment when you're using a photograph.

Play with color, play with sublimation, play with opacity,

all these things that we can do to make a photograph more interesting and

to work better with our design.

This type of intervention, working with photographs, can go on and on and on.

Any of you who are Photoshop users already know that we can do things like this,

which are really fun.

But for the purposes of our course,

we're not going to talk about manipulating things in Photoshop.

We will talk about basic modification of photos, tinting, grayscaling, sublimation,

so that we can make photographs work better with our design and

do more interesting things than to just deal with a stock photograph.

Remember, we're never stuck with a given image.

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