POSTAR (Positioning, Objectives, Strategy, Tactics, Administration, Result)

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Del curso dictado por National University of Singapore
Introduction to Public Relations
304 calificaciones
National University of Singapore
304 calificaciones
Curso 1 de 5 en SpecializationPublic Relations For Digital Media
De la lección
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.

Conoce a los instructores

  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media

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