3.1 Categories for New Product Development

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4.2 (7 calificaciones)
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De la lección
Module 3: Test Marketing Processes
In this third module, we will discuss examples of how to test market a product idea on a small scale in order to get customer feedback on the feasibility of a product or business idea.

Impartido por:

  • James Lenz

    James Lenz

    Adjunct Professor

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