3.2 Interview with William Wright, Executive VP of Product Innovation and Supply Chain, Tupperware Brands Corporation

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4.3 (10 calificaciones)
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De la lección
Module 3: Test Marketing Processes
In this third module, we will discuss examples of how to test market a product idea on a small scale in order to get customer feedback on the feasibility of a product or business idea.

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  • James Lenz

    James Lenz

    Adjunct Professor

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