4.1 How Do Chinese Consumers Understand Branding?

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4.7 (43 calificaciones)
  • 5 stars
    34 ratings
  • 4 stars
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SR

Nov 26, 2017

I like how it has a localised approach and does not depend to much on conceptual things.

RG

Jan 19, 2018

Very good and applicable to real life for people willing to do business in China

De la lección
Self-Brand Connection, and How to Build a Strong Brand in China

Impartido por:

  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor

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