4.4 Introduction of a Foreign Brand into the Chinese Market

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4.7 (61 calificaciones)
  • 5 stars
    77.04%
  • 4 stars
    16.39%
  • 3 stars
    4.91%
  • 1 star
    1.63%
SR

Nov 26, 2017

I like how it has a localised approach and does not depend to much on conceptual things.

MA

Apr 14, 2018

Excellent course to learn about Chinese consumers and China market

De la lección
Self-Brand Connection, and How to Build a Strong Brand in China

Impartido por:

  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor

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