4.4 Introduction of a Foreign Brand into the Chinese Market

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Reseñas

4.6 (78 calificaciones)
  • 5 stars
    74.35%
  • 4 stars
    19.23%
  • 3 stars
    3.84%
  • 2 stars
    1.28%
  • 1 star
    1.28%
SR
25 de nov. de 2017

I like how it has a localised approach and does not depend to much on conceptual things.

MA
13 de abr. de 2018

Excellent course to learn about Chinese consumers and China market

De la lección
Self-Brand Connection, and How to Build a Strong Brand in China

Impartido por:

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    Prof. Letty Kwan

    Assistant Professor

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