Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Heads, Tails, and Long Tail Keywords
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Destrezas que aprenderás
Social Media, Keyword Research, Marketing, Mathematical Optimization
Revisiones
EO
Aug 08, 2016
Very interesting course. It took me through the basics of SEO for a website. I used the concepts thought in this course in my current job and it has helped me gain credibility from my supervisor.
GH
Jun 24, 2016
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
De la lección
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
Impartido por:
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
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