This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Benefit by Learning to Use Google Analytics
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Destrezas que aprenderás
Data Analysis, Analytics, Marketing, Mathematical Optimization
Revisiones
AG
Nov 16, 2016
This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.
HN
Aug 18, 2016
This course was very helpful. The websites and plug-ins mentioned for analyzing a site's SEO are more than valuable.
De la lección
Identify Metrics to Drive Performance
Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.
Impartido por:
Dave Lloyd
Senior Manager, Global Search Marketing