Benefit by Learning to Use Google Analytics

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Del curso dictado por University of California, Davis

Advanced Search Engine Optimization Strategies

317 calificaciones

University of California, Davis

Advanced Search Engine Optimization Strategies

317 calificaciones

Curso 5 de 6 en SpecializationSearch Engine Optimization (SEO)

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

De la lección

Identify Metrics to Drive Performance

Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.

Introduction to Identify Metrics to Drive Performance1:59

Make Sense of Today’s Data to Provide Future Insights3:57

Overcome Common Mistakes & Errors in Data Analysis7:20

Quantify Success with Many Useful Metrics13:49

Measure What Matters with Data Analysis Tools5:25

Benefit by Learning to Use Google Analytics3:24

Analyze Data Reports to Increase Revenue4:48

Consider Advanced Analytics to Drive Business8:15

Enhance Performance with Enterprise-Level Platforms4:25

Conoce a los instructores

Dave Lloyd
Senior Manager, Global Search Marketing
Adobe Systems

Welcome back.

Google Analytics is the main objective of this lesson.

It is a tool available to anybody and can be used for free or

at the paid enterprise level.

Google Analytics is not an SCO reporting tool per se, but

the reporting available there can give you a deep understanding of the overall

user experience on your website.

We'll cover some basic reports and

set ups in Google Analytics in order to get the most out of this platform.

I'll also touch on the Adobe Marketing Cloud Platform for

those interested in enterprise level platforms.

In this lesson, you'll learn about Google Analytics and

how to set it up, a few basic reports that can be used, and

how to get the most out of the data that's of interest to you.

Google Analytics is the most common platform on the market.

The free version of GA can tell you many valuable things about your website.

So here are some benefits to motivate your exploration of Google Analytics.

You can set up goal tracking and e-commerce tracking.

You can even set up a site search.

There's a feature called annotations,

which provides context around what is happening on the site.

You can even track e-mail or advertising, and

set up advanced segments into a dashboard format.

I highly recommend using Google Analytics, far beyond just SCO.

Most small and medium businesses use Google Analytics, but

they may struggle to get it set up.

Therefore, they fail to gather the meaningful data it can provide.

Given that Google Analytics has a significant learning curve,

I recommend using the Analytics Training & Support information Google provides and

keeps updated.

Check out the Analytics Academy, which offers free online courses,

also consult their YouTube Analytics channel.

Additionally, the Analytics blog provides help for

those who are interested in doing development in the Analytics platform.

Make the most of these learning opportunities to maximize the benefits.

I also strongly recommend using the Google Analytics User Starter Bundles.

This gives you the recommended must have dashboards, custom reports, and

segments for any new GA user.

This includes visitor acquisition efficiency, mobile metrics,

SEO referring pages, and even e-commerce traffic custom reports.

When you put this bundle in place and import it into your GA instants,

it delivers an excellent understanding of some deeper types of data.

If you want to go further,

I suggest you go into the Google Analytics Solutions Gallery.

There, look at the category called, Organic Search, or

do a keyword search on SEO.

You'll find many user-generated dashboards that have been described and

evaluated by various users.

These include star ratings and context about what that module represents.

You are then able to import this from the Gallery directly in your Analytics

environment, and make use of it out of the box.

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